... / nVoxel主页 » 生活琐事 » 大众广告

大众广告

作者:T.n.T发表时间:2012-3-31本文链接:http://www.nvoxel.com/ad-dazhong-car.html

前段时间在vimeo上看视频无意间翻到的一条大众<自造车>系列广告

觉得挺有意思的,分享来大家看看~

首先来简单了解下自造车这个概念:

“大众自造”项目自2011年5月19日正式上线且此项目只在中国进行。

该项目旨在探寻中国百姓的汽车创意及梦想,在社交网络平台上提供了便利的设计工具,让用户在互动中从外观、内饰和功能等方

面创造出自己心中向往的汽车,并与他人分享自己的创意。

 

系列广告中有一则是全CG制作

画面中通过一种蓝色的液体不断变换成各种各样的新奇汽车形态来表现<自造>这一概念

轻松愉快的背景乐也很有代入感

 

系列广告中还有一些是结合实景拍摄的方式

将自造车通过CG融合进实际生活中,有一种很生活化且新奇的的风格

 

自造车官网地址:http://www.zaoche.cn/

 

 

下面是自造车的系列中的全CG广告

关于这段全CG部分制作,这里再补充一点作者的幕后介绍:
C4D realflow fumefx 3dmax

Client: Volkswagen, China
Campaign: People’s Car Project

Agency: Proximity, Beijing / Goodstein & Partners
Executive Creative Director: Georg Warga
Art Director: Kathrin Guethoff, Felipe Ferreira, Daryl Villanueva

Production Company: weareflink
Director: weareflink
Creative Lead: Niko Tziopanos
Executive Producer: Andreas Lampe
Conceptual Design: Niko Tziopanos
Additional Design: Steffen Knøsgaard, Jaclyn Stauber
CG / Compositing Artist: Niko Tziopanos
FumeFX/RealFlow: Alexander Heyer
Final Compositing: Martin Hess
Music: Supreme Music, Hamburg

作者的自述:
well, that one fluid scene is made in realflow, and the smoke is done with fumefx. But all the morphs are done with the standard morph tag in cinema 4d 11.5. At some points, when a very simple shape has to morph into something more complex, we just hide simple edits with some help of standard deformers. For example the transition from the realflow object to the next car is done with the spherify deformer. I have also set up some generic morph targets to get some “in between shapes”. I also used the displacement deformer in between the morphs to make it look more fluid. So there is nothing really magic about the animation. Just a combination of some quite standard functions in cinema. fumefx and realflow just gave it the little extra yummy flavor ;)

下面是将CG和实景结合的广告:

街头甩水

街头停车

 

本文地址:http://www.nvoxel.com/?p=875

 

评论

(必填)


不是'叮'的一声变成别的东西才算是奇妙,那个走得很慢很慢,慢得不像话但是非常肯定,一直都在走得钟就已经很奇妙了
相遇 相识 相知 相爱 然后分开 / Themes by T.n.T